If you wish for further confirmation that the strength of viral has gone mainstreams, you only need to look at the recent debate on US health care reform. On September 3, Thursday, this viral add post dispersed on social networking giants Facebook and Twitter: “No one should die because they cannot afford health care, and no one should go broke because they get sick. If you agree, join us in posting this as your status for the rest of the day”. Within a few hours, users from Facebook and Twitter were carrying the post on their personal profiles, with various adding their own personal comments regarding health care. To date, more than a hundred thousand posts have been completed about the issue.
Even though nobody has owned up to being the cause of this viral addgroup, it is obviously encouraged by an earlier speech by US President Barack Obama’s weekly address on Youtube last August 14, declaring that “Insurance companies will no longer be able to place some arbitrary cap on the amount of coverage you can receive … because no one in America should go broke just because they get sick”. A day afterward, a status message on the official Facebook spot of President Obama stated his help over the optimistic reception over the viral post.
With the health modification debate getting more and more Americans {engage|concerned], it’s probably no longer of a surprise for the side-of-pro-health modification to understand to a viral add campaign to make their followers more familiar. The movement also showcases that viral advertising and marketing has become acknowledged as a principal tool in attracting and moving people into positive action.
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